Cheerleader turns side hustle ‘passion’ into £79,000 business empire | Personal Finance | Finance
A cheerleader is now bringing in $19,000 a month, the equivalent of £15,132.36, thanks to turning her side hustle into a fully-fledged business.
Mallory Strange, 26, from Nashville, Tennessee, is the founder of Bach Babes which has helped organise bachelorette parties and other events since October 2020.
According to the entrepreneur, she is selling “convenience” to customers and has hit $100,000 (£79,644) in revenue thanks to a TikTok of her party planning going viral.
Despite initially beginning as a side hustle, Ms Strange has been able to grow her team and land partnerships around Nashville.
Speaking to CNBC: Make It, the side hustler-turned-businesswoman shared her journey to making $19,000 (£15,132.36) a month.
READ MORE: ISA alert as ‘early bird’ savers can avoid brutal ‘tax trap’
Three years ago, Ms Strange was splitting her time between a nine-to-five social media job and cheerleading for the Atlanta Falcons in Georgia.
Due to the COVID-19 pandemic, the NFL season was on pause and her job allowed her to work remotely so she decided to move to Nashville.
This move and the pandemic kickstarted her career change into arranging bachelorette parties.
She explained: “When I got here, there was a pandemic going on so I didn’t have a tonne of friends. I was always looking for something on the side.
Don’t miss…
“I had a friend come into town who had her sister’s bachelorette party that weekend and she asked if I could help her set it up.”
Ms Strange’s friend said she would have hired someone to help her with the party planning but did not know where to look.
This gave the budding entrepreneur the idea to turn her good deed for a friend into a side hustle.
Even though she had a love of party planning and past experience of marketing, Ms Strange had no idea how to start a business.
The entrepreneur added: “I always thought that business owners came from money or like they were really close to someone who was like a mentor who own the business.
“I just never really thought of myself as a business owner. It kind of just came down to having a passion for party planning.
“Having that passion can really take you from just doing it as a side hustle or even just doing it as a hobby, to a business.”
Bach Babes initially found difficulty in getting clients in but Ms Strange used her marketing background to her advantage.
By posting regular content on social media, the side hustle was able to take off as a business with a full client list.
She revealed that her biggest challenge in making this transition was being confident enough to raise her prices.
Prices of Bach Babes depend on the type of party people want, with costs ranging from $400 (£318.26) to $2,000 (£1,591.28).
Ms Strange said: “I’m offering a luxury service, but I’m also not stealing people’s money for something that they obviously can do for themselves.
“But, it’s the convenience factor of we’re able to do it for you.”
