Netflix is raising prices again

Netflix’s prices just went up, with its cheapest, ad-supported tier now reaching $8.99 / month (up from $7.99 / month), according to an updated support page spotted earlier by Android Authority. The standard and premium plans are also getting a hike, going from $17.99 to $19.99 / month and $24.99 to $26.99 / month, respectively.

Netflix didn’t share its reasoning for the price hike this time around, as it last cited delivering “more value for our customers.” It’s also unclear when the price hike will go into effect for existing subscribers. The Verge reached out to Netflix with a request for comment but didn’t immediately hear back.