Male shoppers at Morrisons will notice major change in all UK stores | UK | News
Major update in men’s toilets at every supermarket nationwide (Image: Getty )
Morrisons has revealed a significant update is being rolled out to its public toilets in branches nationwide. In a statement released today, May 20, the supermarket confirmed it is expanding its support for male customers by introducing, for the first time, an essential facility in men’s lavatories.
New male sanitary disposal units have been fitted at Morrisons, making it the first supermarket chain to meet ‘ The Bog Standard‘ recommendations set out by Personnel Hygiene Services (PHS) Group and Prostate Cancer UK. These recommendations are intended to help organisations understand how to provide support for men managing incontinence, particularly those who have undergone treatment for prostate cancer.
Morrisons stores across the UK now offer facilities designed to improve accessibility, confidence, and dignity for customers dealing with male incontinence. This move is targeted at supporting men living with incontinence, including many who have received lifesaving treatment for prostate cancer.
The announcement follows the retailer’s recent introduction of stoma-friendly facilities in all its supermarkets in March 2026, alongside new NHS messaging on its own-brand bath and shower ranges designed to help more people spot potential cancer symptoms earlier. In 2025, Morrisons also introduced Sensory Support Boxes in every branch to improve the shopping experience for people with autism, developed in partnership with the National Autistic Society.
One in every eight men will develop prostate cancer, and for black men, that figure rises sharply to one in four. However, the condition can be successfully treated when caught early. Up to 60% of men who undergo a radical prostatectomy, which involves the complete removal of the prostate and any cancer cells, may experience urinary incontinence.
Read more: Morrisons introduces new £13.00 rule – starts on July 20
Read more: Morrisons adds NHS cancer health warning to 3 bath and shower products
Treatments for prostate cancer often lead to temporary or, in rare cases, permanent problems with urination, like leaking (incontinence) and needing to go often or urgently. Surgery usually results in stress incontinence (leaking when you cough or laugh), while radiation can make you feel irritated, have a weak stream, or feel the need to go urgently.
Morrisons claims that the absence of sanitary bins for men is “causing men to miss out on life’s everyday activities.” Research by PHS Group reveals that more than a third of men (34%) said that they no longer do their grocery shopping as a result, reports the Liverpool Echo.
By installing specially designed sanitary bins across all its stores, Morrisons now meets The Bog Standard guidelines. The move builds upon the wider ‘Dispose with Dignity’ campaign, also led by PHS Group in partnership with Prostate Cancer UK, which seeks to improve access to sanitary disposal facilities for men living with incontinence.
There’s been a huge surge in demand for sanitary bins in men’s toilets since we discussed the issue on Good Morning Britain.
A company which sells them says phones have been “ringing off the hook” with enquiries. It comes after campaigners called for the bins to be installed in… pic.twitter.com/4FprdILXKE
— Good Morning Britain (@GMB) March 6, 2026
David Scott, Corporate Affairs Director at Morrisons, said: “We are proud to be the first supermarket to meet The Bog Standard guidelines in every one of our stores. By listening to our customers and working closely with both organisations, we recognise the challenges many men face when living with incontinence.
“Providing appropriate facilities across all Morrisons stores is an important step in helping customers feel more confident and supported when out and about, while also improving access to suitable facilities nationwide.” Nick Ridgman, Head of Support Services at Prostate Cancer UK, said: “Many men need sanitary bins so they can dispose of their used pads discreetly and hygienically – but often these bins are nowhere to be found in men’s loos. It’s causing men stress and shame and keeping them from going out, heading to work or even doing the things they love.
“Morrisons is making its stores more welcoming and accessible for every employee/customer and hope other companies will follow. We wholeheartedly support the Dispose with Dignity initiative and hope to see the UK Government supporting our call to change HSE guidance. This is the only way we can ensure men will have access to a male sanitary bin if they’re using toilets in public spaces.”
Matthew Brabin, CEO of PHS Group said: “We developed our male incontinence bins at the request of men who have experienced prostate cancer, and we are proud to be the only organisation to develop sanitary bins for men, in consultation with Prostate Cancer UK supporters.
“We thank Morrisons for leading the way in its sector by installing bins in every supermarket across the UK, and we hope other household names will follow to support men living with incontinence. It is unfair that men miss out on everyday activities because a simple sanitary bin is not available in a toilet cubicle. That is what we set out to change, and that is what Morrisons is changing today.”
