Victoria Beckham’s new mascara praised by mature shoppers

Victoria Beckham Beauty has broadened one of its most sought-after makeup products, proving particularly suitable for mature customers. The former Spice Girls singer has introduced a new shade to her mascara collection, complementing one of her eyeliners that has received excellent reviews from older beauty enthusiasts.

Victoria has launched her Vast Lash Mascara in Cocoa, a luxuriously deep brown designed to appear softer than black on mature lashes. The Satin Kajal Liner, which shares the same designation, is reportedly Posh Spice’s favourite shade that she applies frequently.

The Vast Lash Mascara in Black and Cocoa retails at £33. The Satin Kajal Liner comes in 20 shades spanning matte, jewel and shimmer finishes and is similarly priced at £33.

To celebrate the launch, Victoria Beckham Beauty is offering a complimentary velvet pochette for all new customers. Those spending £50 or above will additionally receive a ’97 Terry Zip Bag at no extra cost.

The Vast Lash Mascara is a striking, volumising mascara engineered to create dramatic impact and elevation in one stroke. It delivers an intensely defined appearance while simultaneously nourishing lashes, reports the Manchester Evening News.

The curved applicator features luxurious bristles that work to uniformly coat each lash from base to end, guaranteeing a full, lifted result with every use. Designed for all-day wear, Vast Lash offers impressive longevity that endures for over 12 hours.

The high-performance formula is entirely smudge-proof, flake-proof, sweat-proof, and humidity-proof, ensuring lashes appear just as flawless at the end of the day as when first applied.

The Vast Lash Mascara is crafted with a combination of clean, nourishing ingredients that enhance lash health over time. It features Tahitian sea micro algae, which strengthens eyelashes to encourage a naturally thicker and fuller appearance after just two weeks of use.

Panthenol (pro-vitamin B5) moisturises lash hair, while niacinamide (vitamin B3) supports keratin production to prevent breakage. Finally, vitamin E works to deeply condition and nourish eyelashes, delivering naturally soft lashes with every application.

Elsewhere, Charlotte Tilbury’s Exagger-Eyes Volume Mascara is priced at £28. The mascara is engineered to provide 28 hours of long-lasting volume and curl.

Driven by the brand’s ‘lash vinyl-black wrap technology’, the formula utilises plumping polymers to achieve ultimate volume for a fanned-out, double-lash effect. Furthermore, it’s enriched with jojoba waxes to nourish and protect lashes, while the ultra-curved lash styler brush features both soft and sharper bristles to hug, grip and separate each lash.

Alternatively, Amazon sells the Maybelline Lash Sensational Sky High Mascara for £8.29. Available in black, brown and maroon, the mascara boasts a lightweight bamboo extract formula that lifts and lengthens without clumping.

Over at Victoria Beckham Beauty, the Vast Lash Mascara holds an overall rating of 4.3 out of five from over 4,300 reviews. One delighted customer commented: “Love it, no clumps. Best mascara I have used in 50 years. Thanks.”

A second shared: “Easy to apply but need to layer/ put on different coats. Bought this after cataract surgery : I have age related dry eyes but found this easy to apply and good to wash off and tolerate after not being able to wear makeup for numerous years.

“I think I’ve tried every mascara on the market from cheap to very expensive,” a third wrote. “Since reaching my 60s, I’ve found all mascaras, regardless of price, just don’t stay put.

“They flake and smudge to the point I’d begun to not bother. I’d read the hype about Victoria Beckham Beauty mascara but wasn’t expecting much. However, it’s the best mascara I’ve used in years.

“The tube feels substantial and the product goes on very smoothly. It separates and lengthens the lashes beautifully. I have to admit I’m impressed so far. I’ve only worn it for short nights out so the real test will be wearing it for a longer period of time but so far, so good.”

One customer, however, was less enthusiastic about the Vast Lash Mascara and awarded it a three-star rating. They remarked: “Not very thick. Beautiful packaging but average product.

“A bit disappointed with this product,” another three-star review mentions. “Too much product came out on brush leaving me to wipe the brush before I could apply it to my eyelashes.”

Nevertheless, another shopper was delighted with their purchase of the Vast Lash Mascara, awarding it a full five-star rating. They commented: “I’m an eighty year-old and have suddenly got very thick long eyelashes.

“Outstanding,” another glowing review stated. “Beautiful product. Lengthens lashes and I’m old – 56.”

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