New scientifically-designed 3-minute track helps you discover new music | Music | Entertainment
DJ Adriano Desire helped design the new three minute track (Image: PinPep)
A poll of 2,000 people who describe themselves as serious music fans found 70% listen to the same tracks and artists on repeat. As a result, they listen to their favourite song 343 times a year on average – and only have six artists in their rotation at any one time.
But more than a quarter (27%) admitted they’re not interested in broadening their music catalogue. Almost two thirds (64%) listen to the same tracks because they ‘like what they like’, while others find it comforting (50%) and nostalgic (50%) – whereas 36% are creatures of habit.
The research was commissioned by National Rail which has developed a scientifically engineered music track to help people to reset their listening habits and get into the right mindset to discover new music this festival season.
Produced by DJ Adriano Desire, in collaboration with music psychologist Dr Ruth Herbert, the three-minute track is designed to reset listeners’ habits, and is inspired by the sounds and rhythms of the British railway.
Explaining the science behind the sounds, music psychologist Dr Ruth Herbert, said: “This research proves that modern consumers of music crave deeper moments of discovery, but choice paralysis stops us discovering new sounds.
“The ‘Track Reset’ is grounded in audiological science, utilising the natural white-noise frequencies to ease brain tension.
“By cleansing the listener’s musical palate over a three-minute span, we are quite literally priming the brain to welcome and enjoy new audio patterns for when they arrive at their festival or gig – on your train journey there is the perfect time to do this.”
The study also found 41% haven’t listened to an album in full, from start to finish, in the past year – and 8% never have.
While many are happy with what they currently listen to, 65% want to listen to new music, but 16% said a lack of time was the biggest barrier to taking in new tunes.
Festivals continue to play a vital role in helping fans expand their musical horizons, with 17% saying they are more likely to discover new music when attending one.
The OnePoll.com study also found 43% of festival goers will be making their way to the event via train. During the journey, 32% will use the time to listen to artists they will see at the festival, while 19% will start to plan who they want to see – and 36% are more likely to listen to new records when on the train than other modes of transport.
DJ Pete Tong collaborated with National Rail for the campaign (Image: PinPep)
As part of the launch, National Rail also worked with DJ Pete Tong MBE, who said: “The way we interact with music has fundamentally shifted, and it’s easy to let an algorithm do all the thinking for you, or rely on that one playlist of favourite songs, keeping you stuck replaying the same safe tracks.
“Train journeys offer a beautiful, rare window of time to completely switch off, reset your mind, and seek out something new.
“Whether you’re discovering a brilliant opening act on the way to a stadium gig or sharing a playlist with friends on the carriage home, the journey is where the experience really begins.”
A spokesperson for National Rail said: “A great summer music experience shouldn’t just start when you enter the venue, it begins the moment you start your journey.
“Train travel gives people valuable time back, creating the perfect opportunity to switch off, reset, and discover something new.
“Whether you’re planning your setlist for the weekend or discovering a new artist along the way, the train journey is where the experience really begins.”
