Darts legend Bobby George sends strict advice to Luke Littler about girlfriend | Other | Sport

Luke Littler has been given some no-nonsense advice to avoid going from darting hero to zero. The Nuke is basking in the glory of a second successive world title after thumping Gian van Veen 7-1 in the final at Alexandra Palace.

The victory took his career earnings to an incredible £3.3million after just two years as a professional. After winning a host of other major titles in 2025, including the World Matchplay, World Grand Prix and Grand Slam, it appears there is no stopping the Warrington teenager, who has been largely frugal with his winnings so far. He recently splashed out on a new BMW after passing his driving test but fame and fortune don’t seem to be going to his head.

One person who hopes it stays that way is Bobby George, who has urged Littler to avoid the pitfalls that can come with having so much at such a young age. George, nicknamed the ‘King of Bling’ for his love of extravagant jewellery, passed on some advice in an interview with the Daily Mail.

He said: “Don’t grow up. You’ll never be skint if you don’t grow up. No girls, no flash cars, no hangers-on. Just do your f***ing thing and have your bubble gum.

“He doesn’t think he’s too young. When you’re that age, you think you’re the captain of the ship. He is at darts, but ships can sink. Look at the Titanic. In darts, you can go from hero to zero overnight.”

Littler banked £1m for winning the 2026 world title after the PDC doubled the prize pot in the wake of its lucrative new deal with Sky Sports. In contrast, George received £16,000 for finishing runner-up at the 1994 BDO World Championship at the Lakeside. This year’s first round losers received £15,000.

Littler insists becoming a back-to-back world champion – the first one since Gary Anderson a decade ago – means more than the money, confessing he had “no idea” how he would spend his windfall in the coming weeks.

“I said yesterday [after the final], I can’t buy a new car yet. I’ll have to get a year on the insurance before changing that one,” he said.

“Ever since coming into the tournament, everyone’s talked about the prize money. But for myself, just going back-to-back [was the most important thing]… It was a decade ago since Gary did it. 

“All eyes were on me. I was in good form coming into the tournament and that’s why when I went back-to-back.”