Littler files application to trademark his face after rise in AI fakes | Other | Sport
Nevertheless, he has filed an application with the Intellectual Property Office (IPO) to stop AI-generated products exploiting his image without authorisation and violating copyright legislation. Littler joins other sports figures who have registered with the IPO in recent years, with Chelsea’s Cole Palmer copyrighting his ‘Cold’ celebration.
The Warrington native stands as the premier talent within the Professional Darts Corporation’s (PDC) roster and has proved exceptionally marketable. He has launched numerous products ranging from darts-related merchandise to video games, though this recent step will curtail the shadowy realm of AI counterfeits.
He has launched numerous products ranging from darts-related merchandise to video games, though this recent step will restrict AI fakes. ‘The Nuke’ has already been trademarked in the United States, with the 19-year-old Manchester United supporter currently savouring the remarkable heights of his achievements.
In his application to the IPO, Littler has officially sought legal protection for creative works or inventions, including trademarks. This will provide him with legal ownership and the chance to pursue legal action in the event of a law violation.
This development follows less than 24 hours after a thrilling victory in Dublin that propelled him to second place in the Premier League Darts table. Littler emerged victorious on the seventh night of the competition, enjoying an eventful evening in the Irish capital.
During his triumph over Michael van Gerwen, he achieved a 170 checkout before staging a remarkable comeback from 5-0 down to defeat Gerwyn Price 6-5 in the final. He said: “I’ve definitely learnt a lot, especially with the fans. In the first game against (Stephen) Bunting I didn’t give anything to the fans, I didn’t give any reaction and got the job done.
“It was the same in the final when I was 5-0 down, everyone doubted me, I definitely doubted myself but I had a little laugh and a joke. I was just having a bit of fun because I knew I was beaten.
“I’m still learning not to react to the fans. I didn’t do much then, only for the first leg, and then I can build on it. It is what it is, people want to see new winners but I’ve won again.”
He will be aiming to close the gap on leader Jonny Clayton on the eighth night in Berlin, where he commences his mini-tournament against Bunting.
