Morrisons makes major change at tills across UK supermarkets for 4 days | Personal Finance | Finance
Morrisons is introducing ‘Talking Tills’ across its stores this week, giving shoppers the option of a slower checkout where they can stop for a conversation with colleagues.
The initiative runs from Thursday, December 4, to Sunday, December 7, and forms part of Good Morning Britain’s 1 Million Minutes campaign, which encourages people to donate their time to combat loneliness. David Scott, corporate affairs director at Morrisons, said: “At Morrisons, supporting the communities we serve is at the heart of what we do. We know that for many people, especially at this time of year, a simple conversation can make a real difference. The Talking Tills campaign is designed to create space for those meaningful moments, offering customers the chance to slow down and chat if they’d like to.”
Talking Tills will offer customers the opportunity to spend a little more time at the checkout and enjoy a light-hearted or meaningful conversation.
For many people who may feel isolated, a trip to the supermarket can be one of the few opportunities to speak to someone in person, and the initiative aims to make those everyday interactions more supportive, sociable, and reassuring. The campaign is now in its tenth year, with over 672 million minutes pledged.
Daniel Robinson, editor of Good Morning Britain, said: “In the 10 years since we launched our 1 Million Minutes campaign, we have brought together thousands of volunteers with thousands of people experiencing loneliness and isolation around the UK. And this year feels more urgent than ever, with rising prices in the shops and pressure on families, it’s so easy to feel disconnected.
“We all know what it feels like to feel lonely. And whether it’s a family member, a friend, a neighbour or a stranger, pledging just a few minutes of time can really make a difference. Our viewers have been immensely generous with their time over the years, and I know this December is going to be something really special.”
The initiative forms part of Morrisons’ wider commitment to tackling loneliness this Christmas, including a £50,000 donation from the Morrisons Foundation to fund 100 of Royal Voluntary Service’s festive spreads and providing 400 free Christmas meals in Morrisons cafés in partnership with Age UK.
The Supermarket’s in-store Community Champions will also be donating thousands of Morrisons products to local festive events supporting isolated members of the community.
