M&S’ £33 neck serum with applicator garners 200 rave reviews

A neck serum hailed as a “problem solver” has won praise from women looking to get rid of crepey skin on the neck. As part of the Ageless collection, the Prai throat and decolletage serum works to improve skin tone and texture in just seven days.

Women over 50 said they noticed “smoother lines” and “tighter skin” on the neck after using it twice a day for weeks and they all raved about the “cooling” massage applicator, which helps to stimulate circulation and encourage lymphatic drainage.

The serum, now available to purchase at Marks and Spencer for £33, has garnered more than 200 positive reviews and the majority of them said it’s “easy to apply” and “improved lines on the neck”.

The goldenrod extract in the formula shields skin from daily environmental damage, while hematite extract improves skin tone and texture and red algae helps bind water to skin for “deep and lasting hydration”. 

A woman in her early 50s said she wished she had started using the serum earlier as a preventative measure, and added: “Been using this twice a day for about a month now and am delighted to see an improvement to the fine lines and signs of aging I was seeing on my decolletage and neck area.”

Another shared: “We all know getting older is no fun and you can’t hide your neck. This product works, it’s not a miracle cure but if you keep using it, you can really see the difference. The price is good becuase a little goes a long way and using too much, it flakes.”

But one gave a lukewarm three-star review and said she didn’t see any improvement, adding: “I’m 68 so I don’t expect miracles, it is nice to roll on and makes you feel as though you are indulging yourself.”

Some said the result is more obvious when using the product in combination with the Throat and Decolletage Creme. Trinny London is another popular brand loved by anti-ageing skincare lovers. The Elevator neck concentrate is supercharged with peptides and the innovative cohesion technology works to strengthen the “glue” holding the skin layers together.

Clarins Super Restorative Décolleté and Neck Concentrate is another top product loved by users who religiously apply it to get rid of lines on the neck. The £70 bottle is rated 4.7 stars and many customers said it’s a product they can’t live without.