REHAB Hair founders share top 5 hero products backed by Stacey Solomon | Royal | News

REHAB Hair is a fast-growing beauty brand and we’ve chatted to the founders on the five products they say truly define the brand. The British label has also just landed on one of the UK’s most iconic beauty floors, marking a major milestone in its rapid rise.

The Daily Express spoke exclusively to founders Vicky Ellis and Anastasia Tozer, who launched REHAB. in 2022 with a clear mission to create practical, results-driven solutions inspired by real routines and everyday hair frustrations. Since then, the brand has built a loyal following thanks to its fuss-free approach and effective formulas, with momentum accelerating when ITV star, and Loose Women panellist, Stacey Solomon, joined as an investor and partner in late 2023 after being a long-time user of the products.

During our chat, Vicky and Anastasia revealed the five hero products they always recommend, lifting the lid on the formulas they say best capture what REHAB. is all about and truly deliver results.

Number one on the list was the Dose 1.0 Hair Oil, the product that first put REHAB. on the map and continues to be a staple for those looking to revive tired or damaged hair. Designed to slot easily into everyday routines, the capsules offer a simple way to deliver a concentrated boost of nourishment without overcomplicating things.

The founders explained, “This is where everything started. It represents our philosophy perfectly: targeted, intentional treatment that delivers results without guesswork.” Loved for its fuss-free approach and noticeable results, it remains a go-to for anyone wanting smoother, healthier-looking strands with minimal effort.

Hair Milk Conditioning Heat Protection Spray was another standout, described by the founders as a product their community kept coming back to time and time again. Designed as an easy, everyday essential, it works to soften strands, boost shine and help keep hair feeling smooth and manageable, while offering a layer of protection before styling. The lightweight formula helps tackle tangles and tame flyaways without leaving hair feeling heavy, making it a practical addition to busy routines.

They explained, “A product our community asked for again and again. It’s become a dependable everyday staple because it hydrates, smooths and protects in one simple step.”

Shampoo Sheets were highlighted as a true reflection of the brand’s forward-thinking approach, bringing together convenience and performance in a way that feels genuinely modern. Created with sustainability in mind, the clever water-activated sheets transform into a gentle cleansing formula that leaves hair feeling fresh, soft and cared for, all while cutting down on unnecessary packaging.

As the founders explained, “These really reflect our innovation mindset. They’re award-winning, sustainable and practical, but most importantly they perform, which is always our priority.”

Whipped Face Cream is one of the newest additions to REHAB.’s expanding skincare collection, marking the brand’s move beyond hair into complexion care. Developed to deliver long-lasting moisture without feeling heavy, the airy formula helps leave skin feeling soft, comfortable and visibly refreshed throughout the day. 

Vicky and Anastasia shared it’s a formula they’re “incredibly proud of”, adding “It’s lightweight, breathable and designed to deliver hydration without heaviness.”

The Dose Hydrate Body Oil is designed to deliver an instant boost of nourishment as it helps leave skin feeling silky, supple and visibly more radiant after use.  It can be used on its own or layered with moisturiser for an extra hit of hydration, staying true to the brand’s practical yet results-focused ethos.

“This brings our signature dose concept into body care. It has quickly become a go-to for anyone wanting soft, comfortable, glowing skin.”

*** Ensure our latest royal headlines always appear at the top of your Google Search by making us a Preferred Source. Click here to activate or just add us as Preferred Source in your Google search settings.

At its core, REHAB. champions a conscious approach to beauty, with a range built around vegan, cruelty-free formulas and mindful design. 

From its bestselling hair oil capsules to heatless styling tools and everyday brushes, the focus remains on making healthy, manageable hair achievable without complicated routines.

The brand’s popularity hasn’t gone unnoticed among celebrity faces either, with high profile supporters including Maya Jama and Michelle Keegan, while collaborations with lifestyle figures such as Lydia Millen have further cemented its place within the beauty conversation.

More recently, Emily in Paris star Lucien Laviscount was unveiled as the face of REHAB.’s debut men’s collection, marking another step in the brand’s expanding reach.

Speaking about the experience of building a female-led company, the founders explained that collaboration sits at the heart of everything they do.

“Being part of a female-founded team means building something with empathy, intuition and a strong sense of collaboration,” they said. “We’re very open about the fact that we’re always learning, and that mindset creates space for better ideas and honest conversations.

“We also approach beauty from real-life experience. Many of our best products come from everyday routines, frustrations and small moments of problem-solving. That keeps us grounded and focused on creating things that genuinely help, rather than adding noise to an already busy category.”

That philosophy has now taken them to a major milestone: their own dedicated presence inside Selfridges.

Reflecting on the moment, they shared: “It’s a very proud moment, and one we don’t take for granted. Selfridges is such an iconic destination, so to see REHAB. there feels incredibly special for our whole team.

“What makes it most meaningful is seeing customers experience the products in person. Watching someone discover what works for them, ask questions or build a routine they feel confident in is the most rewarding part. For us, it’s never just been about being stocked somewhere prestigious, it’s about creating something genuinely useful for the people who walk up to the stand.”

Shoppers can explore the full range online or visit The REHAB. Prescription Bar at The Beauty Spot in Selfridges London on Oxford Street, which will be available for the next 12 weeks, with prices starting from £12.