Rita Ora’s Must Have Products


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Ahead of sitting down with Rita Ora in the back dining room of the Austin Proper Hotel, the lyrics to “For You” — her duet with Liam Payne — popped into my head. “I’ve been waiting for a lifetime for ya,” danced through my brain. I laughed to myself — of course it would be a Rita Ora song that calms me down before interviewing Rita Ora. Dressed in a striped micro set from her latest Primark collection, Ora greeted me with a warm smile and an even warmer energy. “So good to meet you!” she exclaimed, somehow still upbeat after days of non-stop travel.

If you don’t know Ora from “For You,” chances are you know her from hits like “Let You Love Me” and “Anywhere,” her role in “Fifty Shades of Grey,” or her work as a judge on “The Voice UK,” “The Masked Singer UK,” and “The Voice Australia.” She’s multi-faceted — and a fashion icon to match.

“I like things that are easy to wear,” she said. “So, things that match, or when you can just purchase one thing and have a whole outfit.” Rita Ora X Primark, which dropped June 24 in all 460 Primark stores, reflects that mindset: bold, slightly Western, and effortlessly wearable. “The pieces are all inspired by my love for crystals, stones, and gemstones,” she continued. “I wanted to go a bit more bold, statement-wise.”

Starting at just $5, the 100-piece collection will be available for US-based customers to browse on Primark.com, with the option to use a stock checker before heading out to shop. “The connection with Primark goes back to me growing up . . . I get to work with a brand that’s been a staple in my life,” she added. “We’ve been trying to incorporate our own take on what people can afford that may not necessarily be able to get high fashion pieces.”

And while the fashion was fabulous, I had to ask Ora about her other must haves — the go-to items she can’t live without. To my surprise, many are affordable, and all speak to her wellness-focused routine on the road. From a $7 lavender spray to her favorite water bottle, here’s everything Ora is loving right now.



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