Social media is now having a greater influence on teens than teachers

Parents are increasingly concerned that social media has a greater impact on their children’s behaviour than school, according to a recent poll. The survey of 1,000 parents with children aged between 12 and 16 revealed that 28 per cent are ‘uncomfortable’ with the ‘values’ their offspring are exposed to online.

A significant 63 per cent believe their teenagers put themselves under pressure by comparing themselves to others online, whether in terms of fitness levels or self-image. As many as 27 per cent think social media has had the greatest impact on their child’s behaviour, surpassing the influence of teachers and the classroom.

The research was commissioned by The FA Baller ID, a new initiative from ‘The Greater Game’ programme which aims to tackle negative social media influence, identity pressures and health challenges among young people. Endorsed by England footballers, including Bukayo Saka, Georgia Stanway, and Doug Pratt, it uses football to counter this influence and inspire positive behavioural change through its interactive platform.

Kelly Mackintosh, professor of physical activity and health at Swansea University, said: “This initiative is grounded in the idea that small, achievable actions, when made relatable, can help build lasting healthy habits.

“By tapping into young people’s identity, social connections, and motivation to belong, the campaign draws on behavioural science principles to support positive change.

“Football has long been shown to encourage physical activity, teamwork, and emotional wellbeing, and this initiative uses that foundation to help young people move, sleep, eat, and think more healthily.”

The research revealed that 91 per cent of parents believe a sense of belonging is crucial for their child’s emotional wellbeing.

Children who participated in the survey admitted they feel the strongest sense of belonging when with close friends and playing sport as part of a team. Meanwhile, parents believe their children feel this sense of belonging most strongly at home.

Given only one choice, a third of parents would prefer to influence their child’s online media exposure over school or peer groups, extra-curricular activities, and access to role models.

Family encouragement (26 per cent) is the top motivator for young people to form better habits, followed by school or sports performance (17 per cent), body image or appearance (16 per cent) and online content (12 per cent).

Sports TV presenter and parent Jake Humphry said: “As a parent of two children, and someone deeply committed to changing the narrative for young people, I think this is a brilliant initiative. It helps young people understand who they are, not just who they’re told to be, and gives them simple, healthy ways to feel better in themselves in an engaging and rewarding way.”

James Kendall, The FA’s Director of Football Development, added: “This initiative offers a fresh and innovative approach to not only engage 12-16-year-olds in making positive lifestyle choices, but to support families and coaches in making football a force for better health and wellbeing in young people.

“This platform uses the power of positive role models to do this, focusing on identity, belonging, and the simple, healthy actions young people can make every day.”