The everyday ‘eco-sins’ all Brits are guilty of – and the ones they can’t stop

A recent survey has revealed a catalogue of ‘eco-sins’ regularly committed by Brits, despite acknowledging their unsustainable and harmful impact on the environment. The most frequently cited environmentally damaging behaviours include idling car engines, keeping the heating on during the summer, and neglecting to recycle or donate old electronics and clothing.

Other prevalent habits include leaving the tap running while brushing teeth, boiling too much water in the kettle for a single cup, and regularly buying fast fashion. Almost half of those surveyed admit to still purchasing bottled water, while 41% opt for driving over walking or cycling for short journeys.

While a significant 67% confess to regularly committing these eco-sins, 42% report feeling guilty when they make unsustainable choices, with 17% pledging not to repeat their errors. However, convenience often plays a pivotal role, with four in 10 citing this as their main reason for less green decisions, followed by cost.

In terms of technology, 29% of respondents deem owning the latest gadgets as ‘important’, with 35% confessing to buying new devices even if their existing ones are still functioning well. Alarmingly, one in ten then confessed to disposing of old tech in general waste bins rather than recycling.

Charlie Gill, an eco-lifestyle advocate and sustainability creator collaborating with tech refurbishment marketplace Back Market, shared: “Trying to live a sustainable lifestyle can feel overwhelming at times, but it really doesn’t have to be.”

He added that people do care and says Brits should start with simple steps:”giving your old phone a second life instead of ditching it at the first sign of wear, can genuinely make a difference. It’s about doing what you can, when you can, and knowing that small actions really do add up.”

New research by Back Market, released for Earth Day, revealed certain ‘eco-sins’ that individuals struggle to leave behind, with 31% finding it toughest to reduce their meat and dairy consumption. Furthermore, 22% struggled with cutting down on driving, while 13% found it difficult to give up lengthy, hot showers.

Luke Forshaw, who heads the brand department at Back Market,  said: “It’s clear that many Brits are trying to be more environmentally conscious – but everyday decisions, particularly around tech, show how convenience often wins. The good news is that small changes can have a big impact.

“Extending the life of your tech – whether that’s repairing it, buying refurbished, or trading it in; is not only a great way to reduce your environmental footprint, but it can also save you money in the long run.

“And importantly, it’s a way to reduce the eco-guilt many of us feel – because making better choices doesn’t have to be complicated. It just takes one small step in the right direction.”