Threads’ algorithm will focus more on the people you follow

“We are rebalancing ranking to prioritize content from people you follow, which will mean less recommended content from accounts you don’t follow and more posts from the accounts you do starting today,” Threads boss Adam Mosseri announced on Thursday.

The change could make the For You feed include more accounts you care about, but we’ll have to wait and see if the update addresses the problem of the feed surfacing posts that are very old and no longer timely. You still can’t leave Threads in the Following feed, though.

It also means that creators should expect “unconnected reach” to go down but “connected reach” to go up, Mosseri says.