UK pub chain on brink to be broken up – sale process begins | UK | News

Beermaker BrewDog could be broken up after consultants were brought in to find new investors. The Scotland-based brewer, which makes craft beer such as Punk IPA and Elvis Juice, has appointed consultants AlixPartners to oversee a sale process.

Last month, BrewDog announced it was closing its distilling brands, sparking concerns for jobs at its facility in Ellon, Aberdeenshire. The company, founded in 2007, said it decided to focus on its beer products. No decision has been made regarding the sale process. A spokesperson for BrewDog said: “As with many businesses operating in a challenging economic climate and facing sustained macro headwinds, we regularly review our options with a focus on the long-term strength and sustainability of the company.

“Following a year of decisive action in 2025, which saw a focus on costs and operating efficiencies, we have appointed AlixPartners to support a structured and competitive process to evaluate the next phase of investment for the business.

“This is a deliberate and disciplined step with a focus on strengthening the long-term future of the BrewDog brand and its operations.

“BrewDog remains a global pioneer in craft beer: a world-class consumer brand, the number one independent brewer in the UK and with a highly engaged global community.

“We believe that this combination will attract substantial interest, though no final decisions have been made.

“Our breweries, bars, and venues continue to operate as normal. We will not comment on any further speculation.”

Brewdog operates 72 bars worldwide, as well as four breweries.

According to reports, the company halted production of its gin and vodka brands at its Scottish distillery in Ellon, Aberdeenshire, to “sharpen” its business focus. In October last year, it announced job cuts across the business after it made a loss of £37million.

Earlier in the year, it announced it was closing 10 bars across the UK, including its flagship pub in Aberdeen.