Amazon Prime Day 2026 dates confirmed – early deals to shop now
Amazon Prime Day is around the corner (Image: Getty)
Amazon has officially confirmed the return of Prime Day 2026 – and bargain hunters don’t have long to wait. The retail giant’s biggest shopping event of the summer will arrive considerably earlier than many shoppers expected, bringing four days of discounts across everything from Dyson vacuums and Samsung tech to beauty buys, fashion and homeware.
Prime Day has become one of the biggest dates in the shopping calendar, with Amazon promising hundreds of thousands of exclusive deals for Prime members. While the sale doesn’t officially begin until later this month, there are already plenty of discounts available to shop now, including savings on skincare, appliances, fashion and entertainment subscriptions.
When is Amazon Prime Day 2026
Amazon Prime Day 2026 will run from June 23 to June 26.
During the four-day event, Prime members will have access to hundreds of thousands of exclusive deals across categories, including clothing, beauty, kitchen, home and electronics. Amazon has also confirmed that members will be able to save 40% and more through daily themed Epic Prime Deals.
Brands expected to feature in this year’s sale include Samsung, Dyson, Oura, Levi’s, Lily’s Kitchen and OATLY, alongside discounts on groceries, household essentials, movies and TV.
Amazon’s Vice President of Prime, Jamil Ghani, said: “Prime Day is one of the biggest moments of the year for members, whether they’re looking for deals on the latest electronics or saving on fresh groceries and household essentials, the value of Prime keeps growing, and this year is no exception.”
There will be hundreds of thousands of deals exclusively for Prime members (Image: Getty)
How to shop Amazon Prime Day
To access the Prime Day discounts, shoppers will need an Amazon Prime membership.
Prime currently costs £8.99 per month or £95 annually, although eligible shoppers can sign up for a free trial. Membership includes benefits such as free delivery, access to Prime Video and exclusive Prime Day pricing.
This year, Amazon is also introducing personalised deal recommendations to help shoppers find discounts faster. Customers will be shown tailored suggestions, including ‘Recommended Deals For You’, ‘Deals Related To Your Lists’ and ‘Deals Related To Items In Your Basket’.
Alongside product discounts, Prime members can also enjoy perks including up to 50% off movies and TV purchases, three months of Audible for free and four months of Amazon Music Unlimited for eligible customers.
Amazon Prime Day is running from June 23 to 26 (Image: Getty)
Best early Amazon Prime Day deals
Although the main event is still a couple of weeks away, Amazon has already launched a number of early offers.
Beauty fans can save on brands including CeraVe, La Roche-Posay, Aveeno, Color Wow and Maybelline, whilst shoppers looking to refresh their bathroom cabinets can find discounts on Oral-B, Philips and Remington products.
Fashion deals include up to 30% off selected travel essentials and Amazon-owned brands, while everyday essentials from brands such as Garnier, L’Oréal Paris and Regaine have been reduced by up to 35%.
Entertainment lovers can also take advantage of some of the strongest offers already available, with Prime members able to claim three months of Audible at no extra cost and enjoy discounts on Prime Video purchases.
Amazon has also confirmed that some of the most popular Prime Day deals this year will come from brands including Dyson, Shark, Ninja, Samsung, Sony, LEGO, Skechers and Garmin.
PlayStation DualSense Wireless Controller – was £64.99, now £44.99
Level up your gaming set up with an extra controller for your PS5 so you can enjoy multi-player games. It’s rare to find great deals on PlayStations and accessories, so saving £20 on the controllers is a great deal worth snapping up.
Ninja SLUSHi Frozen Drinks Maker – was £299.99, now £199
Ninja is one brand that always has fantastic deals on during Amazon Prime Day, and the offers are already rolling in with over £100 off this Ninja Slushi. You can make things like slushes, frozen cocktails, frappés, milkshakes and frozen juices, with up to seven servings per batch – perfect for garden parties and BBQs. It’s also on sale for the same price directly from the SharkNinja website if you prefer to buy directly from the brand.
Livento Cordless Strimmer – was £103.99, now £54.99
Ditch the annoying cables this summer with this battery-powered cordless strimmer which is perfect for keeping your garden looking tip top for summer. It has a high speed motor and up to two hours of run time which should be plenty for most average size gardens.
Alternative sales happening right now
Elsewhere, Boots has launched a series of summer promotions across beauty, fragrance and electricals, with discounts on premium brands including Clinique, No7 and Oral-B.
Marks & Spencer is currently running offers across fashion, homeware and furniture, with reductions on everything from summer dresses and sandals to bedding and garden furniture.
Debenhams is another retailer worth checking, with regular discounts on designer fragrances, beauty products and homeware. Shoppers can also find ongoing deals at Dunelm, Argos, Very and Currys as retailers compete for shoppers ahead of Prime Day.
