Amazon’s four-day Prime Day begins on June 23rd

Amazon bucked its usual tradition of having Prime Day in July. Prime Day 2026 is happening in June, kicking off in just a few weeks. Prime members will get access to many deals starting June 23rd at 3:01AM ET through June 27th at 3:01AM ET.

As with Amazon’s previous events, you don’t need to be a Prime member to buy products during Prime Day, but there will likely be member-exclusive sales. Moreover, you’ll get fast shipping on purchases, access to Prime Video, plus other member benefits (like a few $5 pizzas and early access tickets to the new Spider-Man movie).

The company has launched some early deals on its own tech products, including eero, Kindle, Echo, and other gadgets. We anticipate a lot more early deals to come over the next couple weeks leading into the event, and we’ll be sharing the best ones with you soon. We’ll also be highlighting deals happening at competing retailers, like Best Buy, Walmart, and more.

An easy way to keep up with the latest deals you shouldn’t miss is by visiting The Verge, of course. We have some other free, convenient methods for those who prefer to catch up over email. Our Verge Shopping dispatch launches a few times each week, and serves as a roundup for good deals, as well as recent reviews and guides. You can sign up below. We’re also debuting Verge Shopping Deal Alerts, a daily newsletter that contains a deal we think is too good to miss (and might be sold out before you know it). It’s like breaking news, but for deals.

It’s going to be a busy month full of deals (and developer conferences), so stay tuned for more.