Amazon’s new Ember Artline TV gets up to £320 off in World Cup sale | Football | Sport

Amazon has unveiled a fresh addition to its smart TV lineup as the FIFA World Cup draws ever closer. The retail behemoth has rebranded its flagship Fire TV collection while introducing its ‘first lifestyle’ model, the Amazon Ember Artline.

To mark the launch, Amazon is offering discounts of up to £320 on both models in the new Artline range, with the 55″ model now £719.99, was £949.99, and the 65″ model now £879.99 (was £1,199.99). The offers end soon, though, with Amazon setting a deadline of 11.59pm on Wednesday (May 20).

As well as delivering 4K QLED image quality and Dolby Atmos sound ideal for this summer’s World Cup, the Ember Artline is engineered to blend effortlessly with a room’s interior, thanks to its distinctive appearance that resembles a framed piece of art. It competes directly with Samsung’s The Frame, a collection of similarly styled 4K and QLED smart TVs designed to look like an art canvas.

Offered in a choice of 10 frame colours to complement any environment, Amazon’s Ember Artline transforms from a TV and entertainment hub into an art gallery capable of showcasing 2,000 pieces of free artwork. These range from impressionist masterpieces by artists such as Monet to modern examples of street art, murals and photography.

It also boasts a ‘Match the Room’ feature that harnesses AI technology to select artwork that complements the TV’s surroundings, while also allowing users to display their own personal photographs. When viewing TV content, the Ember Artline delivers a 4K QLED screen with Dolby Vision and HDR10+, meaning football supporters can enjoy the World Cup in stunning clarity.

The set runs on Fire TV’s latest user interface, providing effortless access to an extensive library of titles across streaming platforms such as Netflix, Prime Video and Disney+, as well as free-to-air channels including BBC iPlayer, ITVX and YouTube. It is worth noting that paid subscriptions will be required to access certain content, though the World Cup will once again be broadcast free-to-air on both BBC and ITV.

The Artline also launches apps more rapidly than its predecessors, thanks to its quad-core processor, and ensures smooth streaming and gaming via Wi-Fi 6 compatibility. Purchasers will additionally gain access to Amazon’s latest Alexa+ assistant, allowing them to control the TV and search for content using voice commands.

Following an ‘Early Access’ promotional window, Alexa+ will be provided free with an Amazon Prime membership or £19.99 monthly for non-members. Amazon’s Ember Artline is priced marginally higher than Samsung’s competing model, The Frame, which retails at £699 for the 43″ The Frame QLED 4K Vision AI Smart TV.

However, these models can climb to a staggering £3,999 for the largest and most recent 85″ The Frame Pro 4K Vision AI Smart TV. Meanwhile, Sky is offering 20% off its own Sky Glass collection in a rival pre-World Cup sale, with the slim Sky Glass Air now beginning at £4.50 monthly, although customers must also combine this with a Sky TV package from £15 per month.

As a newly launched product, the Ember Artline hasn’t yet received any customer reviews on Amazon, but tech experts at The Shortcut said it made a strong impression ‘from the get-go’.

“The Amazon Ember Artline TV impressed me from the get-go with its matte finish that hid glare even in direct sunlight on its display,” they said. “It also helps that the TV has a bright and colourful 4K QLED screen that shines through even direct sunlight.

“Choosing between over 2,000 art pieces is a lot, and if you’re unsure of what will work best for your living space, you can have AI curate art and photos to match your decor. Beyond showing artwork, Ember Artline delivers great picture quality.

“Colours look vibrant, and contrast delivers smoky blacks. The TV also supports both Dolby Vision and HDR10+ to make the most of the headache of calibrating your TV out of the equation.”

However, one drawback of the Ember Artline was also flagged, as the TV does not feature a filmmaker or professional mode. Nevertheless, the positives continue to stack up, as the reviewer continued: “The Ember Artline also has another impressive trick where I can simply ask Alexa+ to move a show or sports game I’m watching to another TV anywhere in my home.

“It’s a fantastic feature if you want to continue watching a movie and move it to the kitchen while you wash dishes, and then back to the living room once you’re done.”