Dallas Cowboys’ owner and staggering value explained | TV & Radio | Showbiz & TV
Dallas Cowboys’ owner and staggering value explained (Image: GETTY)
America’s Sweethearts: Dallas Cowboys Cheerleaders returns for its third series this week, with seven brand-new episodes landing on Netflix on Tuesday, 16th June. The hugely popular docuseries chronicles the cheerleading squad of one of the most storied sports franchises on the planet, documenting their punishing training schedules through to spectacular live performances before tens of thousands of spectators.
This series, the pressure has reached new heights as creator Greg Whiteley lifts the lid on the 2025-26 campaign, with merely six new positions up for grabs on the squad. Furthermore, as both the Netflix programme and the NFL continue to surge in popularity year after year, the cheerleaders encounter unprecedented scrutiny from supporters and the press alike, with their professional and private lives placed firmly under the spotlight. For those captivated by America’s Sweethearts but relatively new to the NFL, here are some key questions supporters might be pondering ahead of the third series.
Who owns the Dallas Cowboys?
A third season of America’s Sweethearts is on Netflix this week (Image: NETFLIX)
The Dallas Cowboys are owned by American billionaire entrepreneur Jerry Jones, who has held ownership since 1989.
Jones acquired the NFL franchise from philanthropist Bum Bright for $140 million (£104 million). Bright had owned the team between 1984 and 1989.
Beyond ownership, Jones serves as both president and general manager of the Dallas Cowboys, while also being the controlling shareholder of the business. Prior to owning the franchise, Jones had a distinguished playing career of his own, serving as co-captain for the University of Arkansas’ 1964 national championship football team.
Dallas Cowboys owner Jerry Jones (Image: GETTY)
It was there that he first crossed paths with Jimmy Johnson, who would go on to become the Dallas Cowboys’ inaugural head coach following Jones’ acquisition of the club.
He subsequently ventured into oil drilling, retail and real estate investments across Dallas, Texas, amassing considerable wealth throughout the 1970s.
How much are the Dallas Cowboys worth?
The Dallas Cowboys are valued at an incredible $13 billion (Image: GETTY)
Since taking ownership of the Dallas Cowboys, Jones has transformed them into the most valuable sports franchise on the planet, as well as one of the most decorated NFL outfits of all time.
They trail only the Green Bay Packers in the overall NFL season standings, having recorded 576 victories against 432 defeats.
The Dallas Cowboys also clinched the Super Bowl on three occasions during the 1990s under Jones’ stewardship, overcoming the Buffalo Bills twice in 1993 and 1994, before defeating the Pittsburgh Steelers in 1996.
According to Forbes, the franchise is currently valued at approximately $13 billion (£9.68 billion), while Jones’ personal net worth stands at around $19 billion (£14.15 billion).
America’s Sweethearts: Dallas Cowboys Cheerleaders season 3 premieres Tuesday, 16th June on Netflix.
