LIV Golf could be sold for just 75p as controversial tour plunges into chaos | Golf | Sport


The bottom line is, without the PIF funding, LIV needs money. Despite being billed as a team event in a sport of individual competition, it’s still the marketable names that make LIV attractive, but without the promise of million-dollar contracts, actually retaining those stars could prove difficult to a prospective buyer.

According to insiders, LIV has been haemorrhaging money, meaning for it to survive beyond the current season, structural changes will likely be needed. But even if a new framework can be agreed upon, it still needs somebody to take on the role of owner, which has led to suggestions the league could be sold for as little as $1 (75p).

That’s according to an anonymous executive, who spoke to Golf.com, saying: “This could be one of those situations where the purchase price is a dollar, and someone just takes the liabilities off your hands.”

There are still plenty of jigsaw pieces that need to fall into place before a solution can be found. But amid the ongoing speculation surrounding LIV’s future, one of its biggest stars, Bryson DeChambeau, raised eyebrows by suggesting he’d focus on his YouTube channel if the league went bust.

Boasting 2.69million subscribers, DeChambeau has taken the golf YouTube scene by storm since starting his channel and has collaborated with several high-profile figures, including Donald Trump, for videos in the past. Commenting on the current situation, DeChambeau didn’t hint at looking for a route back onto the PGA Tour.

He told ESPN before this week’s LIV tournament at Trump National Golf Club: “I think, from my perspective, I’d love to grow my YouTube channel three times, maybe even more. I would love to. I’d love to do a bunch of dubbing in different languages, giving the world more reason to watch YouTube. And then I’d love to play tournaments that want me.”



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