Michael Jordan set to rake in millions from Arsenal’s Champions League misery | Football | Sport

Les Parisiens became the first club in eight years to successfully retain the Champions League trophy after overcoming Arsenal. Luis Enrique’s outfit recovered from a goal behind to draw 1-1 at the Puskas Arena before prevailing against the Gunners on penalties. Fortunately for Jordan, it should significantly enhance the sales of PSG shirts and other merchandise in the coming months. That translates into a substantial payday for Jordan, whose namesake brand sponsors the French powerhouse.

The ‘Jumpman’ logo has featured on PSG shirts since the two sporting giants first partnered in 2018. Jordan is a subsidiary of the Nike brand and PSG became the first football club to be backed by the basketball icon’s label eight years ago.

Due to Jordan’s royalties arrangement with Nike, he receives five per cent of any merchandise sold displaying his logo, which reportedly earns him about £260million annually. That has swelled his fortune substantially in recent years and will only continue to grow while PSG remain dominant across Europe.

While the Nike crest took centre stage on PSG’s Champions League final kit, the Jordan logo has supplanted it on their fourth and fifth strips this term. The French powerhouse traditionally reserves these for marquee Ligue 1 encounters or high-profile European evenings.

Fanatics, PSG’s exclusive e-commerce operator and master merchandising licensee, reported that sales rocketed by 4,200 per cent in the 12-hour window following the club’s 2025 victory over Inter Milan. To contextualise that figure, the company is understood to have shifted more PSG merchandise within that 12-hour period than across the preceding three months combined.

That 24-hour tally translated to approximately £130m in revenue at today’s prices. Jordan’s share of that figure therefore amounts to roughly £6.5m, not a bad return for lending one’s name and likeness to a football shirt.

Similarly, the Chicago Bulls icon, who holds a minority ownership stake in the Charlotte Hornets, can look forward to the financial rewards flowing once more this summer. He will be hoping Enrique stays at the Parc des Princes for the foreseeable future as PSG look to extend their dominance for as long as possible.