Morrisons to offer customers ‘big prizes’ on World Cup days in June and July | UK | News
Morrisons is giving shoppers the chance to win free products, money-off vouchers and a share of a £10,000 loyalty points prize fund as part of a new football-themed promotion running throughout June and July.
The supermarket has launched its “Big Match Sweepstake” exclusively through its More Card loyalty app, allJune 8customers to take part in a digital tournament sweepstake linked to one of the summer’s biggest football competitions. From 8 June until June 24, More Card app users can log in and reveal their randomly allocated tournament country.
As teams progress through the competition, customers holding successful countries will unlock rewards including free bakery cookies, ice cream, fresh fruit and money-off grocery vouchers.
The biggest prize will be reserved for customers allocated to the tournament’s eventual winning nation. Morrisons said 10 shoppers holding the victorious team will be entered into a draw to win one million More Points each, equivalent to £1,000 in loyalty rewards.
Gareth Lloyd, head of loyalty at Morrisons, said the promotion was designed to bring the excitement of a traditional football sweepstake to customers while rewarding them throughout the tournament.
“Nothing says a summer of sport like a football sweepstake,” he said. “This interactive More Card app game allows our customers to enjoy the football with some added rewards, from delicious bakery treats to ice creams and money-off vouchers and millions of More Points.”
The retailer is also planning match-day offers for all customers, including those who do not use the More Card app, when England and Scotland are in action during the tournament.
To participate in the sweepstake, shoppers must download the More Card app and reveal their allocated team before the June 24 deadline.
