Older women ‘wish I started sooner’ with anti-ageing serum now £13 off

With spring now well and truly here, skincare collections are undoubtedly due a seasonal shake-up. To help make that refresh a little kinder on the wallet, Liz Earle has launched a spring sale offering beauty enthusiasts savings of up to 50% across a range of products – including a ‘deeply hydrating’ serum that shoppers say has left their skin ‘plumped’ and ‘smoother’.

Running from 22 April until 6 May 2026, the Liz Earle Beauty Spring Sale features up to half price discounts across numerous categories, including skincare, bodycare, haircare, fragrance and more. One of the most notable bargains is a rare reduction on the newly launched Superskin Advanced Lift and Define Serum, which only hit shelves at the end of January.

For anyone who has had their eye on the new launch but was reluctant to pay full price, this is one of the earliest opportunities to make a saving. Ordinarily priced at £52, the Superskin Advanced Lift and Define Serum is now available for £39, representing a £13 saving, reports the Mirror.

Designed for mature or very dry skin types, this indulgent range is crafted with powerful botanical ingredients that visibly smooth, firm and revive the skin’s natural radiance. Powered by Liz Earle’s Bio-Firm Technology, it features peptides alongside naturally derived ingredients including acacia tree extract (a plant-based alternative to collagen), antioxidant-rich pomegranate extract, and nourishing rosehip oil.

The serum is suitable for all skin types, including sensitive skin, and holds particular appeal for those seeking firmer, more sculpted-looking facial contours without a heavy or greasy finish. The brand claims facial contours can appear lifted within four weeks, skin can look more youthful in just one week, and skin feels instantly smoother after application.

Despite being a relative newcomer to the market, reviews for the serum have been flooding in, the overwhelming majority of which are glowingly positive, with numerous shoppers praising both its texture and visible results.

One customer wrote: “I’m 51 years old and only ever used soap on my face until I decided to treat myself to the full Liz Earle superskin range, I have been using now for about a month and I am shocked by the difference not only I see but others have commented how amazing my skin looks, I think the lift and define serum is magic and everything else in the range.”

Another said: “I’ve been using this for a couple of weeks now. I love it, from the very first use it’s made my skin silky soft. It goes on so easily and absorbs instantly. My whole range is Liz Earle Superskin and this product is my new favourite. I have sensitive skin and it has not troubled me at all. I feel it has given my skin a new radiance. Can’t praise highly enough and thoroughly recommend.

“The reviews for this were so good I thought I’d try it as I love all my Superskin,” said a third. “I noticed a difference almost straight away, my skin looked smoother somehow and it feels so so soft. I use it at night and its light but rich, absorbs quickly and in the morning my skin looks plump and feels smooth and sift. Think this will be a new favourite.”

Not every customer was impressed, though, with one shopper stating that while they personally did not observe sufficient firming results and favoured the original Superskin Face Serum instead. They added: “I have been using this Serum since January but unfortunately this product isn’t for me. Although the texture, scent, absorption and hydration are excellent – I haven’t seen any firming or softening of my wrinkles. I am glad to have tried this but will return to using the Superskin Face Serum which works for me.”

Though another commented: “I don’t know what took me so long to start using this product. Wish I had started using this earlier. I love it and I can see a difference. My skin feels firmer and fresher looking.”

Meanwhile, another highly anticipated beauty serum is the No7 Prime Forever Serum 30ml, which is priced at £37.95. According to Boots, the No7 Prime Forever advanced serum diminishes skin ageing activity within minutes and protects skin for 24 hours from application.

Alternatively, at ESPA, there’s this Tri-Active Lift and Firm Intensive Serum, on offer for £49.60 at LookFantastic. The age-defying concentrate works to visibly restore skin’s firmness, elasticity and bounce, leaving skin feeling plump and supple.

Alongside 25% off the Superskin collection, there are plenty of further discounts to be found across the Liz Earle sale. With 25% off men’s grooming ahead of Father’s Day, up to 30% off haircare, skincare and bodycare, 25% off fragrance and 50% off outlet lines, it’s a fantastic opportunity for both loyal customers and newcomers to the brand alike.

The iconic and award-winning Cleanse and Polish Hot Cloth Cleanser 250ml Tube has been reduced from £42.50 to £29.75, representing a saving of £12.75. One of the brand’s most celebrated products, it is specially formulated to deeply cleanse while boosting hydration and gently exfoliating with the signature pure cotton cloth.

The Eyebright Soothing Eye Lotion is now £12.60, down from £18. Its lightweight, non-oily formula refreshes tired eyes, removes makeup and soothes the delicate eye area. Enriched with eyebright extract, aloe vera and witch hazel, it hydrates and tones for a revitalised appearance, morning or night.

For those seeking a radiance boost, the Restore and Glow Instant Radiance Serum has been cut from £32 to £22.40, promising an immediate surge of luminosity for dull or fatigued-looking skin.

For those looking for a complete skincare regime, we’ve also secured an exclusive code for readers offering 50% off selected beauty bundles. The 4-Piece Collection, 3-Piece Collection and Eye and Lipcare Edit can all be bought at half price using the code LINKBY50, but only until 11.59pm on 30 April.

Whether beauty enthusiasts already rely on Liz Earle products, or are exploring their formulas for the first time, the spring sale presents an excellent opportunity to stock up on favourites for less. Shoppers can access the sale here.